Migration as a part of the consumer capitalist culture. Or when the content becomes obsolete



The last time I landed at Edinburgh airport I was welcomed by an Ipad questionnaire enquiring about the satisfaction of Edinburgh airport’s ‘customers’. The ‘customer’ in this case is a migrant – using the airport as a tool to move around and to explore the world. The ‘customer’ is here, as in any other market interaction, asked for their feedback. This use of visual culture allows for a simple and efficient interaction; the consumer/migrant does not even need to speak English. They need only choose from one of the three smiley faces representing their satisfaction. “Neoliberalism has pervasive effects on ways of thought to the point where it has become incorporated into the common-sense way many of us interpret, live in, and understand the world.[1]” Jason Read explains that neoliberalism is ‘an ideology that is generated not from the state, or from a dominant class, but from…

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